I think a whole big underlying theme in cuckolding is the husband living vicariously. I think sometimes they live a little vicariously through the woman hooking up with sexually desirable men, and sometimes they live through the very sexually capable new guy.
Lots of cucks spent years wishing their penis was larger, or they had more stamina (or both), or they were more smooth and assertive. So, by watching or hearing about a guy with those qualities getting with their wife, it's the next best thing to delivering it themselves. It is better to see or hear about it, then for it to be completely out of their reach all together.
Then, some cucks are bi, or even wish that they had a vagina themselves. Most still hold up hetero sex as the ideal, so seeing or hearing about an attractive male, while still it being hetero sex, fits a craving in their life. I personally don't think there is anything wrong with that, as long as everyone consents or is getting their own satisfaction too. Most all of the cuckqueans are similar. They are bi, or bicurious, and or sometimes wish they had a dick themselves, but don't feel trans.
Last, there's guys (and women) that are really into showing off their spouse. There's a name for that fetish in sex research. It is called candaulism.
Cuckolding is never done for one reason alone. It typically scratches multiple itches in the cuckold, or the cuckquean.
Edit: I think the guys that only want to share pics, have a wife that is not into it, or they are more busy in the fetish than their wife it, and they get bisexual satisfaction and / or some show off satisfaction. So many don't have a willing wife, or a wife at all though.