As the cuckold I love it because it turns me on and increases everyones pleasure even more by showing we accept enjoy and participate in this lifestyle to our fullest so everyone can enjoy fulfilling and exploring their own role openly and without drama for the groups benefit and pleasure...leading to everyone being comfortable enough to continue pushing and exploring how it feels to push the limits of pleasure not only for themselves but for the cuck/hotwifes relationship and the bull/hotwifes relationship to grow and evolve as its the inevitable evolution and goal for the bull to shift sexual and masculine respect from the cuck to himself in front of the hotwife and its the cucks ultimate goal to help encourage his wife's alpha bull lover to show his dominance over the cuck and cucks submission in front of his wife, leading to her being more comfortable and accepting her desire and need to be bred and mate regularly with her bull(s) infront of her husband and accept they both want and accept alpha males physically fuck her better than her cuck. By the cuck being humiliated and encouraging this with her and him, they can both be comfortable and accept their new roles in the relationship and more easily transition another larger hung alpha male as her primary lover and actually enjoy it by both of them feeding his ego and her enjoying and not feeling guilty admitting she prefers her alpha bulls cock pleasing and cumming inside her pussy more than her beta cuckold and seeing him suck him off in front of her and licking her creampie, the bull can take full advantage of breeding the cuckolds wife and humiliate him while at the same time its pleasing both the cuckold, the wife and the bull. Humiliation is the only end game for long term succesful cuckolding to work. It has to happen to transition respect and sexual alpha status from the cuckold to the bull in front of the hotwife for any long term relationship to work, hopefully leading to breeding of the wife by the bull and owning the couple with the cuckold helping initiate and encourage the transition and the wife submitting willingly and encouraging the bull to humiliate her cuckold and her participating by asking the cuckold to obey her bulls commands and privately encouraging him also to dominate her cuckold with commands and possibly taking his ass in front of her as the ultimate humilation so they are both owned. which is the ultimate cuckold goal of a real cuckoldress in this lifestyle.. being bred by her alpha lover and being owned and working together as a couple to please her alpha lover.