It's definitely not a hook-up site. I put this site in the same category as Fetlife in that it's more about exploring a particular niche (Fetlife explores many niches) than it is with actually facilitating people getting together. And there is really one simple feature that highlights this fact.....zip codes. Lifestyle hook-up sites, ie SDC, SLS etc base everything on zip codes, people, groups, clubs, events, trips etc, they are all based on zip codes. You can search for any of these based on their proximity to where you are. This site and Fetlife don't really have this as a part of their core functionality. Sure, you can meet people here, and I have quite a few times over the years. But it takes a lot more effort than you typically encounter on swing sites. To reuse a metaphor I used in another post, fetish sites are full of "tire kickers" whereas swing sites have a lot more people who are "ready to buy" lol